Factors influencing consumers' attitude towards e-commerce purchases through online shopping

• Main Authors: Md Jusoh, Zuroni, Goh, Hai Ling
• Format: Article
• Language: English
• Published: Center for Promoting Ideas 2012
• Online Access: http://psasir.upm.edu.my/id/eprint/22684/1/Factors%20influencing%20consumers%27%20attitude%20towards%20e-commerce%20purchases%20through%20online%20shopping.pdf; http://psasir.upm.edu.my/id/eprint/22684/; https://www.ijhssnet.com/journal/index/848:vol-1-no-21-si-december-2011abstract27&catid=16:journal-abstract
• Institution: Universiti Putra Malaysia

Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to determine the factors influencing consumers’ attitude...