Antecedents of green purchasing behavior among Malaysian consumers
The purpose of this study is to examine the factors that influence green purchasing behaviors of Malaysian consumers and observes if the factors affecting green purchasing behavior differ by demographic profile. Respondents in this study were consumers from various age groups, education level, ethn...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Medwell Online
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22729/1/Antecedents%20of%20green%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf http://psasir.upm.edu.my/id/eprint/22729/ http://www.medwelljournals.com/abstract/?doi=ibm.2011.129.139 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |