Exploring hedonic and status appeals of vacation among Malaysian female travelers and implication on marketing
The region-wide market trend shows the emergence of a female market for outbound travel. Personal travel forms a component of hybrid lifestyles of women today. More Malaysian women travel attributed to mindset shifts from traditional role to modem role, aided by entry of low cost carriers and online...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
World Cultural Tourism Association
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22797/1/Exploring%20hedonic%20and%20status%20appeals%20of%20vacation%20among%20Malaysian%20female%20travelers%20and%20implication%20on%20marketing.pdf http://psasir.upm.edu.my/id/eprint/22797/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |