The demographics of consumer decision-making style dimensions in FMCG purchases
The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Malaysian Consumer and Family Economics Association
2002
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22806/ |
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| Institution: | Universiti Putra Malaysia |