The influences of religious attributes of halal products on export marketing strategy: preliminary findings
Marketing halal products in an international setting warrants additional care not only in meeting the specificity of the target markets but also in securing the 'halalness' aspect of the products. In relation to product attributes, Muslim consumers particularly are more sensitive to the in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22808/1/The%20influences%20of%20religious%20attributes%20of%20halal%20products%20on%20export%20marketing%20strategy.pdf http://psasir.upm.edu.my/id/eprint/22808/ http://www.inderscience.com/info/inarticle.php?artid=41501 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |