D crop protection Malaysia: competition from generic herbicides
Case overview: This case illustrates how emergence of generic products had threatened the survival of DCPM and forced its management to urgently review the company's existing approach to pricing of its main herbicide product. The case presents opportunities for readers to discuss the deficienci...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22814/1/D%20crop%20protection%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/22814/ http://www.emeraldinsight.com/doi/abs/10.1108/20450621111131011 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |