Impact of interdependence between supply chain partners on strategic alliance outcomes: role of relational capital as a mediating construct
Purpose: The aims of this paper are: to argue the role of Kelley's personal relationship theory (PRT) in explaining the maintenance and success of alliance outcomes; to argue the inclusion of communication between supply chain partners as a major component of relationship capital in addition to...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22822/ http://www.emeraldinsight.com/doi/abs/10.1108/00251741111126486 |
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| Institution: | Universiti Putra Malaysia |