Decision-making style of Chinese consumer on clothing
The purpose of this study was to investigate the style of decision making of Chinese consumer in Malaysia towards clothing. This research is based on the Sproles and Kendall’s (1986) Consumer Style Inventory (CSI). 200 Chinese consumers in Klang Valley were selected as sample. Six reliable factors...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Journal of Global Business Management
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22846/1/Decision.pdf http://psasir.upm.edu.my/id/eprint/22846/ http://www.jgbm.org/page/previous_V7-2.htm |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |