Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.

This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of t...

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Main Authors:	Ibrahim, Faisal, Ahmad, Abd Mua'ti @ Zamri, Tamam, Ezhar, Bolong, Jusang
Format:	Article
Language:	English English
Published:	SEGi University College 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf http://psasir.upm.edu.my/id/eprint/24332/ http://www.segi.edu.my/‎
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Institution:	Universiti Putra Malaysia
Language:	English English

id	my.upm.eprints.24332
record_format	eprints
spelling	my.upm.eprints.243322015-09-23T00:34:19Z http://psasir.upm.edu.my/id/eprint/24332/ Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. Ibrahim, Faisal Ahmad, Abd Mua'ti @ Zamri Tamam, Ezhar Bolong, Jusang This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of the Malay-Chinese participants were individually asked to fill out a set of five 40-item questionnaire. The descriptive statistics and Pears on-Moment correlation test were used and the bases for contesting Norton’s construct of a friendly style are discussed. SEGi University College 2011-07 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf Ibrahim, Faisal and Ahmad, Abd Mua'ti @ Zamri and Tamam, Ezhar and Bolong, Jusang (2011) Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. SEGi Review, 4 (1). pp. 109-117. ISSN 1985-5672 http://www.segi.edu.my/‎ English
institution	Universiti Putra Malaysia
building	UPM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Putra Malaysia
content_source	UPM Institutional Repository
url_provider	http://psasir.upm.edu.my/
language	English English
description	This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of the Malay-Chinese participants were individually asked to fill out a set of five 40-item questionnaire. The descriptive statistics and Pears on-Moment correlation test were used and the bases for contesting Norton’s construct of a friendly style are discussed.
format	Article
author	Ibrahim, Faisal Ahmad, Abd Mua'ti @ Zamri Tamam, Ezhar Bolong, Jusang
spellingShingle	Ibrahim, Faisal Ahmad, Abd Mua'ti @ Zamri Tamam, Ezhar Bolong, Jusang Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
author_facet	Ibrahim, Faisal Ahmad, Abd Mua'ti @ Zamri Tamam, Ezhar Bolong, Jusang
author_sort	Ibrahim, Faisal
title	Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_short	Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_full	Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_fullStr	Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_full_unstemmed	Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_sort	are the malays really friendly? contesting norton's construct of a friendly communicator.
publisher	SEGi University College
publishDate	2011
url	http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf http://psasir.upm.edu.my/id/eprint/24332/ http://www.segi.edu.my/‎
_version_	1643828328883290112

Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.

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