Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.

This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of t...

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Main Authors: Ibrahim, Faisal, Ahmad, Abd Mua'ti @ Zamri, Tamam, Ezhar, Bolong, Jusang
Format: Article
Language:English
English
Published: SEGi University College 2011
Online Access:http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf
http://psasir.upm.edu.my/id/eprint/24332/
http://www.segi.edu.my/‎
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Institution: Universiti Putra Malaysia
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id my.upm.eprints.24332
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spelling my.upm.eprints.243322015-09-23T00:34:19Z http://psasir.upm.edu.my/id/eprint/24332/ Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. Ibrahim, Faisal Ahmad, Abd Mua'ti @ Zamri Tamam, Ezhar Bolong, Jusang This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of the Malay-Chinese participants were individually asked to fill out a set of five 40-item questionnaire. The descriptive statistics and Pears on-Moment correlation test were used and the bases for contesting Norton’s construct of a friendly style are discussed. SEGi University College 2011-07 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf Ibrahim, Faisal and Ahmad, Abd Mua'ti @ Zamri and Tamam, Ezhar and Bolong, Jusang (2011) Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. SEGi Review, 4 (1). pp. 109-117. ISSN 1985-5672 http://www.segi.edu.my/‎ English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of the Malay-Chinese participants were individually asked to fill out a set of five 40-item questionnaire. The descriptive statistics and Pears on-Moment correlation test were used and the bases for contesting Norton’s construct of a friendly style are discussed.
format Article
author Ibrahim, Faisal
Ahmad, Abd Mua'ti @ Zamri
Tamam, Ezhar
Bolong, Jusang
spellingShingle Ibrahim, Faisal
Ahmad, Abd Mua'ti @ Zamri
Tamam, Ezhar
Bolong, Jusang
Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
author_facet Ibrahim, Faisal
Ahmad, Abd Mua'ti @ Zamri
Tamam, Ezhar
Bolong, Jusang
author_sort Ibrahim, Faisal
title Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_short Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_full Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_fullStr Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_full_unstemmed Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
title_sort are the malays really friendly? contesting norton's construct of a friendly communicator.
publisher SEGi University College
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf
http://psasir.upm.edu.my/id/eprint/24332/
http://www.segi.edu.my/‎
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