The whether, when and how of market entry : a literature review.
A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry.
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| Format: | Book Section |
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McGraw Hill
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/26137/ |
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| Institution: | Universiti Putra Malaysia |
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