Understanding Malaysian SME entrepreneurs perception of the factors affecting hypermarket acceptance of their products
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Published: |
McGraw-Hill (Malaysia)
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/26198/ |
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| Institution: | Universiti Putra Malaysia |