Manufacturing consumer consent via contest entry form as promotional genre
The research interest of this thesis was to describe, interpret and explain the influence of a particular genre of promotional discourse on consumers. Those in the advertising industry loosely identify this genre as the contest entry form or CEF. Key questions include analysing the verbal and visual...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/27262/1/FBMK%202011%2041R.pdf http://psasir.upm.edu.my/id/eprint/27262/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |