Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student

• Main Authors: Loo, Fung Ying, Ling, Chia Lung, Loo, Fung Chiat, Tie, Fatt Hee
• Format: Article
• Language: English
• Published: Asian Economic and Social Society 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/28156/1/Preferences%20in%20musical%20elements%20in%20ringtone%20selection%20comparison%20between%20music%20and%20non-music%20undergraduate%20student.pdf; http://psasir.upm.edu.my/id/eprint/28156/; http://www.aessweb.com/journals/April2013/5007/1956
• Institution: Universiti Putra Malaysia

Research into mobile phones is growing rapidly in terms of their usage, technology development, environmental and psychological effects, and so forth. The last decade has shown an increased interest in research into ringtones in identity, marketing, and environmental study. However, there is a lack...