Personal characteristics and hedonic shopping orientation on apparel adult shoppers' repatronage behavioral intention
A new direction of consumer centric marketing is now advocated to be included in the marketing module, yet there is a lack of shopping repatronage research based on a solid theoretical background pertinent to the issue. Based on the Reasoned Action Approach by Fishbein and Ajzen (2010), this study e...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Foundation for Research & Development
2013
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/28158/1/Personal%20characteristics%20and%20hedonic%20shopping%20orientation%20on%20apparel%20adult%20shoppers%27%20repatronage%20behavioral%20intention.pdf http://psasir.upm.edu.my/id/eprint/28158/ http://www.ifrnd.org/ResearchPapers.aspx?VolumeID=155 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |
| Language: | English |
Be the first to leave a comment!