Critical factors in determining customer satisfaction toward internet shopping in Malaysia

• Main Authors: Nikhashemi, Seyed Rajab, Paim, Laily, Yasmin, Farzana, Yousefi, Abdolaziz
• Format: Article
• Language: English
• Published: International Journal of Business and Management Invention 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/28186/1/Critical%20factors%20in%20determining%20customer%20satisfaction%20toward%20internet%20shopping%20in%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/28186/; http://www.ijbmi.org/v2i1%28version2%29.html
• Institution: Universiti Putra Malaysia

Customer satisfaction is one of the greatest influential forces in the internet shopping in today’s marketplace and emerging as the strategic imperative for the 1990s. In this study, we proposed four critical factors which have great effect on customer satisfaction in regards to the internet shoppi...