The effectiveness of e-advertisement towards customer purchase intention: Malaysian perspective
The primary objective of this study was to examine the effectiveness of E-advertisement on customer purchase intention. Beside, this study examined the effect of mediating and moderating demography factors on customer purchase intention in Malaysia. Data from 570 respondents with previous experienc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Organization of Scientific Research
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28190/1/The%20effectiveness%20of%20e.pdf http://psasir.upm.edu.my/id/eprint/28190/ http://www.iosrjournals.org/iosr-jbm/papers/Vol10-issue3/K010393104.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |