Strategic posturing of Malaysian mobile phone service providers
The Malaysian mobile phone service started with only one service provider in the 1980s, which then increased to seven by mid 1990s due to government liberalization policies. Nonetheless, this number decreased to three in 2004, and this marked the beginning of an intense competition within the indust...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28360/1/01%20Page%201-34.pdf http://psasir.upm.edu.my/id/eprint/28360/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/01%20Page%201-34.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |