Development of rural herbal entrepreneurship in Malaysia

• Main Authors: Paul, Kamal Chandra, Hamzah, Azimi, Abu Samah, Bahaman, Ismail, Ismi Arif, Alby, Jeffrey Lawrence D'Silva
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/28997/1/28997.pdf; http://psasir.upm.edu.my/id/eprint/28997/; http://www.ccsenet.org/journal/index.php/ijbm/article/view/26494
• Institution: Universiti Putra Malaysia

The purpose of this research is to highlight the critical success and failure factors among rural Malay herbal entrepreneurs in Malaysia. As this was an exploratory research, a case study method was used as it gave an in-depth explanation on the issues regarding rural herbal entrepreneurship. This s...