Corporate social responsibility: adoption of green marketing by hotel industry

This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protect...

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Bibliographic Details
Main Authors: Punitha, S., Mohd Rasdi, Roziah
Format: Article
Language:English
Published: Canadian Center of Science and Education 2013
Online Access:http://psasir.upm.edu.my/id/eprint/29000/1/29000.pdf
http://psasir.upm.edu.my/id/eprint/29000/
http://ccsenet.org/journal/index.php/ass/issue/view/973
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Institution: Universiti Putra Malaysia
Language: English
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