The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley

• Main Authors: Abd Latif, Ismail, Mohamed, Zainal Abidin, Rezai, Golnaz, Kamarulzaman, Nitty Hirawaty
• Format: Article
• Language: English
• Published: American-Eurasian Network for Scientific Information 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/29288/1/The%20impact%20of%20food%20labeling%20on%20purchasing%20behavior%20among%20Non-Muslim%20consumers%20in%20Klang%20Valley.pdf; http://psasir.upm.edu.my/id/eprint/29288/; http://ajbasweb.com/old/ajbas_january_2013.html
• Institution: Universiti Putra Malaysia

The purpose of this study is to validate the impact of food labels among non Muslim Malaysian consumer using an extended theory of planned behavior model (TPB). In so doing, the study assessed the direct and indirect effect of food labeling on consumer intention to purchase or otherwise the food pro...