Factors affecting the development of long-term relationships among SME entrepreneurs in the Malaysian agro-based industry

• Main Authors: Ismail, Zarina, Mohd Nawi, Nolila, Kamarulzaman, Nitty Hirawaty, Abdullah, Amin Mahir
• Format: Article
• Language: English
• Published: Routledge 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/29331/1/Factors%20affecting%20the%20development%20of%20long-term%20relationships%20among%20SME%20entrepreneurs%20in%20the%20Malaysian%20agro-based%20industry.pdf; http://psasir.upm.edu.my/id/eprint/29331/; http://www.tandfonline.com/doi/abs/10.1080/08974438.2013.800012
• Institution: Universiti Putra Malaysia

A strategy based on long-term relationships is considered one of the most effective options, especially for small and medium enterprises (SMEs), to be competitive and sustainable in the market. There are many benefits that can be obtained from long-term relationships that include efficiency and effe...