Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia

This study was designed to test a theoretical model determining the relationships among tourists' perceived food image, food satisfaction, culinary quality, and behavioral intentions. The structural relationships between the variables were examined by adopting a structural equation modeling (SE...

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Bibliographic Details
Main Authors: Chi, Christina Geng Qing, Bee, Lia Chua, Othman, Mohhidin, Abdul Karim, Muhammad Shahrim
Format: Article
Language:English
Published: Taylor & Francis 2013
Online Access:http://psasir.upm.edu.my/id/eprint/30534/1/Investigating%20the%20structural%20relationships%20between%20food%20image.pdf
http://psasir.upm.edu.my/id/eprint/30534/
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Institution: Universiti Putra Malaysia
Language: English