Mining students` characteristics and effects on university preference choice : a case study of applied marketing in higher education
University servers and databases store a huge amount of data including personal details, registration details,evaluation assessment, performance profiles, and many more for students and lecturers alike. Mining such data offers a huge potential in advancing the educational field in the country becau...
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Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Foundation of Computer Science
2013
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Online Access: | http://psasir.upm.edu.my/id/eprint/30607/1/Mining%20students1.pdf http://psasir.upm.edu.my/id/eprint/30607/ http://ijcaonline.org/archives/volume67/number21/11516-7011 |
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Institution: | Universiti Putra Malaysia |
Language: | English |