Service quality towards customer loyalty in Malaysia's domestic low cost airline service
Delivering high quality service to the passengers is imperative so that airline companies can survive and strengthen their competitiveness. Even though there have been extensive research on service quality and customer loyalty in the past, little study has been conducted in this specific area. Hen...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Academy Publishing
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30865/1/Service%20quality%20towards%20customer%20loyalty%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/30865/ http://www.ijeeee.org/Papers/253-N10016.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |