Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y

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Bibliographic Details
Main Authors:	Wong, Foong Yee, Lim, Ying San
Other Authors:	Hashim, Haslinda
Format:	Book Section
Published:	McGraw Hill 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/31139/
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Institution:	Universiti Putra Malaysia

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