A rhetorical analysis of speeches delivered by Malaysian chief executive officers according to economic climate (1998-2008)
During the period of 1998-2008, Malaysia survived three major economic crisis episodes: the Asia Crisis, the dot.com crisis, and the global recession. This study was designed to discover the application of the canons of invention and organization by Malaysian CEOs during to these economic climates....
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31905/1/FBMK%202012%202R.pdf http://psasir.upm.edu.my/id/eprint/31905/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |