Analysing visual and textual content of tourism brochures: a case of Malaysian destination image
The purpose of the study is to reveal the meaning of destination images that is projected in tourism brochures. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. Th...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Tourism Educators Association of Malaysia
2005
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34456/1/Analysing%20visual%20and%20textual%20content%20of%20tourism%20brochures%20a%20case%20of%20Malaysian%20destination%20image.pdf http://psasir.upm.edu.my/id/eprint/34456/ https://teamjournalht.wordpress.com/back-issues/volume-2-issue-1november-2005/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |