Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics
The agendas of consumer-centric marketing and remarkable revolution of gender in consumption have prolonged the reformation in marketing module as to entice the repatronage shoppers. The focuses of this study were to examine the repatronage behavioral intention from the personal characteristic persp...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34557/1/Moderating%20Effect%20of%20Gender%20in%20Repatronage%20Behavioral%20Intention.pdf http://psasir.upm.edu.my/id/eprint/34557/ http://ccsenet.org/journal/index.php/ass/article/view/33123 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |