Factors considered in the production of advertising in multi-racial society
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| Main Authors: | , |
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| Format: | Article |
| Published: |
School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
2000
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34989/ http://www.ukm.my/jkom/journal/volumes/volume16-2000.html |
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| Institution: | Universiti Putra Malaysia |