Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia
Functional foods represent one of the most interesting areas of research and innovation in the food industry. There are commercialized functional products in Malaysian market presently. Although the consumption of functional foods is increasing, relatively little is known about how consumers perceiv...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
International Association of Computer Science and Information Technology Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35403/ http://www.ijssh.org/index.php?m=content&c=index&a=show&catid=57&id=851 |
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| Institution: | Universiti Putra Malaysia |