Determinants and influence of wives’ sex role orientation in urban family purchase decision making in Malaysia

• Main Authors: Md Sidin, Samsinar, Zawawi, Dahlia, Teo, Carol Boon Chui
• Format: Article
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/36113/1/Determinants%20and%20Influence%20of%20Wives%E2%80%99%20Sex%20Role.pdf; http://psasir.upm.edu.my/id/eprint/36113/; http://econ.upm.edu.my/ijem/vol8noS/bab03.pdf
• Institution: Universiti Putra Malaysia

Changes in the socio-cultural environment such as emergence of women with dual careers entail that dimensions of their influence in family purchase decision making (FDM) be investigated in a specific context. Malaysian society differs from the West in terms of family composition and structure, value...