A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia
Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf http://psasir.upm.edu.my/id/eprint/36136/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |