Communicating beyond the conventional functions: an assessment of newspaper announcements

• Main Authors: Ahmed Jibril, Tanimu, Mohamad Ali, Afida, Mohd Kasim, Zalina, Chan, Mei Yuit
• Format: Article
• Language: English
• Published: Online Journal of Communication and Media Technologies 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/36819/1/Communicating%20beyond%20the%20conventional%20functions%20an%20assessment%20of%20newspaper%20announcements.pdf; http://psasir.upm.edu.my/id/eprint/36819/; http://www.ojcmt.net/past2.asp?numara=52
• Institution: Universiti Putra Malaysia

By default, all announcements notify listeners or readers of a given event, be it social, cultural, or religious. Newspaper personal or non-product advertisements tend to make audiences focus on its sponsors or the subject-matter of the announcements. Most personal announcements fall within the home...