Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture
Television programs such as animation and drama series from Japan have be come common transnational products in Malaysia. Since studies on Malaysians who consume Japanese popular culture are lacking even a decade after its substantial rise in popularity, this qualitative study was designed to explor...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Nova Southeastern University
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/36944/1/Cultural%20proximity%20and%20reflexivity%20in%20interpreting%20transnational%20media%20texts.pdf http://psasir.upm.edu.my/id/eprint/36944/ http://www.nova.edu/ssss/QR/QR19/yamato94.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |