Engaging users using movie mobile advertising: technology acceptance and purchase intention
The study identified the relationships between technology acceptance and purchase intentions on movie mobile advertising among Twitter users in Malaysia. Technology Acceptance Model was used to predict the acceptance of computer-based technology based on technology use and usefulness. The objective...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37449/1/Engaging%20Users%20Using%20Movie%20Mobile%20Advertising.pdf http://psasir.upm.edu.my/id/eprint/37449/ http://ccsenet.org/journal/index.php/ass/article/viewFile/35654/20194 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |