Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers

• Main Authors: Sharifuddin, Juwaidah, Ramalingam, Leelanayagi, Mohamed, Zainal Abidin, Rezai, Golnaz
• Format: Article
• Language: English
• Published: Routledge 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/37614/1/Factors%20affecting%20intention%20to%20purchase%20edible%20bird%E2%80%99s%20nest%20products%20the%20case%20of%20Malaysian%20consumers.pdf; http://psasir.upm.edu.my/id/eprint/37614/; http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.946169
• Institution: Universiti Putra Malaysia

Malaysia is the second largest producer of edible bird’s nest (EBN) in the world, but it has encountered problems when its main export market, China, imposed a ban on EBN products originating from the country. Edible bird’s nest products are products made of the hardened saliva secretions of swiftle...