Relationship between consumer involvement and consumer engagement with consumer loyalty in tourism and hospitality industry
Economic growth has seen in the tourism and hospitality industry and competition in this industry has caused in discovering consumer loyalty as a key success factor. Consumer loyalty can raise the business’s value and maintain a long term relationship between the consumers and company. In this revie...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/38087/1/38087.pdf http://psasir.upm.edu.my/id/eprint/38087/ http://hrmars.com/index.php/papers/detail/IJAREMS/3477 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |
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