Enhancing Design for Aesthetics Based on Product Platform Architecture
Traditionally, most people buy a product based on performance and cost, but recently appearances, comfort and aesthetic are preferred. Customers are now becoming more complex and require not only good product performance but also appearance. To enhance product appearance, product platform has been...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universiti Putra Malaysia Press
2005
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| Online Access: | http://psasir.upm.edu.my/id/eprint/3845/1/Pages_from_JST_VOL_13_NO._1-9.pdf http://psasir.upm.edu.my/id/eprint/3845/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |
| Summary: | Traditionally, most people buy a product based on performance and cost, but recently appearances, comfort and aesthetic are preferred. Customers are now
becoming more complex and require not only good product performance but also appearance. To enhance product appearance, product platform has been
proposed as new approach to the design for aesthetics. In this work, a platform is identified based on component sharing among the product variants. Then
the aesthetic rules are applied to the platform. A Product Family Aesthetic
Index (PFAI) was developed to measure the product performance. The evaluation
is based on component commonality and aesthetic aspect. The result indicates
that the Product Family Aesthetic Index had increased through redesigning
several components in the product. A case study of the fan family was
conducted to verify the methodology. |
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