Strategic roadmapping: theory and practice
Strategic Roadmapping is an outstanding strategic planning tool for a company’s top-level management team to co-ordinate strategy, market, product, innovation, capability and resource. It incorporates the core concepts of strategic charting, visualization, technology road-mapping and resource-based...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/39281/1/Strategic%20Roadmapping%20Theory%20and%20Practice.pdf http://psasir.upm.edu.my/id/eprint/39281/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |