Exploring influences of consumer socialization agents on branded apparel purchase among urban Malaysian tweens

• Main Authors: Boon, Carol Chui Teo, Md Sidin, Samsinar, Mohamad Nor, Mohd Izzudin
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/40396/1/Exploring%20Influences%20of%20Consumer%20Socialization%20Agents%20on%20Branded%20Apparel%20Purchase%20among%20Urban%20Malaysian%20Tweens.pdf; http://psasir.upm.edu.my/id/eprint/40396/; http://pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20(1)%20Mar.%202013/02%20Page%201-16.pdf
• Institution: Universiti Putra Malaysia

Tween consumers today interact with brands, television media and friends as their main agents of socialization. These agents have impacts on their consumption patterns. In the Malaysian market, the tween segment has emerged and also taken the retail trade by storm. Tweens are now able to influence t...