Visitors’ visiting motivation: Bako National Park, Sarawak

This study was conducted to analyse the visitors’ motives of visiting Bako National Park. A total of 564 local and foreign visitors were interviewed. Factor analysis with the varimax rotation method was employed to gain information from visitors on their behaviour reflecting their motives for ecotou...

Full description

Saved in:

Bibliographic Details
Main Authors:	Kamria, Thalany, Radam, Alias
Format:	Conference or Workshop Item
Published:	Elsevier Ltd. (ScienceDirect) 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/41279/
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Universiti Putra Malaysia

id	my.upm.eprints.41279
record_format	eprints
spelling	my.upm.eprints.412792015-10-30T08:48:02Z http://psasir.upm.edu.my/id/eprint/41279/ Visitors’ visiting motivation: Bako National Park, Sarawak Kamria, Thalany Radam, Alias This study was conducted to analyse the visitors’ motives of visiting Bako National Park. A total of 564 local and foreign visitors were interviewed. Factor analysis with the varimax rotation method was employed to gain information from visitors on their behaviour reflecting their motives for ecotourism activities in the national park. The results showed that visitors visit a national park for four factors, which are challenge excursion, social trip, nature tour and getaway outing. This result may help the management authority to reposition national park attributes without neglecting the objectives of the national park existence. Several marketing implications also can be drawn from this study. Elsevier Ltd. (ScienceDirect) 2013 Conference or Workshop Item NonPeerReviewed Kamria, Thalany and Radam, Alias (2013) Visitors’ visiting motivation: Bako National Park, Sarawak. In: AMER International Conference on Quality of Life , 6-8 Apr. 2013 , Holiday Villa Beach Resort & Spa, Langkawi, Malaysia. (pp. 495-505). 10.1016/j.sbspro.2013.07.223
institution	Universiti Putra Malaysia
building	UPM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Putra Malaysia
content_source	UPM Institutional Repository
url_provider	http://psasir.upm.edu.my/
description	This study was conducted to analyse the visitors’ motives of visiting Bako National Park. A total of 564 local and foreign visitors were interviewed. Factor analysis with the varimax rotation method was employed to gain information from visitors on their behaviour reflecting their motives for ecotourism activities in the national park. The results showed that visitors visit a national park for four factors, which are challenge excursion, social trip, nature tour and getaway outing. This result may help the management authority to reposition national park attributes without neglecting the objectives of the national park existence. Several marketing implications also can be drawn from this study.
format	Conference or Workshop Item
author	Kamria, Thalany Radam, Alias
spellingShingle	Kamria, Thalany Radam, Alias Visitors’ visiting motivation: Bako National Park, Sarawak
author_facet	Kamria, Thalany Radam, Alias
author_sort	Kamria, Thalany
title	Visitors’ visiting motivation: Bako National Park, Sarawak
title_short	Visitors’ visiting motivation: Bako National Park, Sarawak
title_full	Visitors’ visiting motivation: Bako National Park, Sarawak
title_fullStr	Visitors’ visiting motivation: Bako National Park, Sarawak
title_full_unstemmed	Visitors’ visiting motivation: Bako National Park, Sarawak
title_sort	visitors’ visiting motivation: bako national park, sarawak
publisher	Elsevier Ltd. (ScienceDirect)
publishDate	2013
url	http://psasir.upm.edu.my/id/eprint/41279/
_version_	1643832952486887424

Visitors’ visiting motivation: Bako National Park, Sarawak

Similar Items