Adapting evidence-based intervention in rural tourism policies: pragmatic benchmarking considerations for tourism business operations in Semporna, Sabah, Malaysia

• Main Authors: Siow, May Ling, Ramachandran, Sridar, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman
• Format: Article
• Language: English
• Published: Emerald Group Publishing 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/43659/1/Adapting%20evidence-based%20intervention%20in%20rural%20tourism%20policies.pdf; http://psasir.upm.edu.my/id/eprint/43659/
• Institution: Universiti Putra Malaysia

Purpose: This study aims to assess the possibility of adapting evidence-based policies in the daily operations of tour operators in Semporna, Sabah, Malaysia. This intervention is important, as on-site investigations reveal that operators are operating their businesses with little reference to the...