Communicating corporate social responsibility: how messages in text influence the standards
Engaging in corporate social responsibility (CSR) not only requires the practice of strategic communication but also the carefully constructed use of messages in reporting CSR in public documents. This is because appropriate usage of messages in corporate documents potentially enhances readability a...
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/44100/1/Communicating%20corporate%20social%20responsibility%20how%20messages%20in%20text%20influence%20the%20standards.pdf http://psasir.upm.edu.my/id/eprint/44100/ https://journalfbmk.upm.edu.my/ojs3/index.php/jlc/article/view/206 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |