Discriminant analysis of antecedents of customer retention in Malaysian retailing
This article examines the applied dimensions of relationship marketing, namely, customer service, loyalty/rewards programs, personalization, customization, and brand/store community with different customer retention levels in three retail stores in Malaysia. The relationship between customer service...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Taylor & Francis
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/44364/ https://www.tandfonline.com/doi/full/10.1080/15475778.2015.1058694 |
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| Institution: | Universiti Putra Malaysia |