Segmentation of fresh vegetable shoppers by product and store attributes considered for fresh vegetable purchase in Klang Valley, Malaysia

• Main Authors: Gindi, Abdullahi Auwal, Abdullah, Amin Mahir, Ismail, Mohd Mansor, Mohd Nawi, Nolila
• Format: Article
• Language: English
• Published: International Organization of Scientific Research 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/46245/1/Segmentation%20of%20fresh%20vegetable%20shoppers%20by%20product%20and%20store%20attributes%20considered%20for%20fresh%20vegetable%20purchase%20in%20Klang%20Valley%2C%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/46245/; http://www.iosrjournals.org
• Institution: Universiti Putra Malaysia

Understanding consumer segment is important especially in developing effective marketing strategies. Segmentation of the consumers depend on various factors including socio demographic factors of the consumers, product line to be considered, types of retail store used, attributes of the product as...