Conceptualizing a Corporate Social Performance (CSP) framework for rural tourism destinations: measuring tourist satisfaction to increase revisitation
Industries today face challenging task to satisfy socially conscious travellers who are concerned with Corporate Social Responsibility (CSR) issues. In order to measure CSR performance of organisations, the concept of Corporate Social Performance (CSP) is developed. Existing literature shows that re...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48396/1/Conceptualizing%20a%20Corporate%20Social%20Performance%20%28CSP%29%20framework%20for%20rural%20tourism%20destinations%20measuring%20tourist%20satisfaction%20to%20increase%20revisitation.pdf http://psasir.upm.edu.my/id/eprint/48396/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |