Revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using PLS-SEM
Attitude towards advertising, its antecedent and outcome are well-documented in advertising literature. Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48681/1/Paper%209%20Attitute%20toward%20advertising.pdf http://psasir.upm.edu.my/id/eprint/48681/ http://econ.upm.edu.my/ijem/vol9no2/Paper%209%20Attitute%20toward%20advertising.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |