Hierarchy of needs in residential advertisements
This study explored how advertisements emphasise individuals’ needs as a way to persuade them. More specifically, it investigated which ‘need’ is addressed more commonly by web advertisements according to the ‘Ideal’ and ‘Real’ concepts respectively. For this purpose, five web advertisements related...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/50372/1/Hierarchy%20of%20needs%20in%20residential%20advertisements.pdf http://psasir.upm.edu.my/id/eprint/50372/ http://www.fbmk.upm.edu.my/sp/page/2861/jlc_bm |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |