Awareness and purchase intention towards edible bird's nest products
Edible bird‟s nest (swiftlet bird‟s nest) is one of the high value agricultural products which contributes about one percent to the gross domestic product. Being aware of the large role it plays in the economic growth of the country, the Malaysian government has started to give priority to the devel...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/50466/1/FP%202014%2027RR_removed.pdf http://psasir.upm.edu.my/id/eprint/50466/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |