Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, especially in the developing nations in the south-east Asian region such as Thailand, Indonesia, and Malaysia. Tourism and its related activities are often used as a catalyst for economic growth and develo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2014
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/52025/1/FEP%202014%2016RR.pdf http://psasir.upm.edu.my/id/eprint/52025/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |
| Language: | English |
Be the first to leave a comment!